RICO Europe excited to exhibit at Midlands Machinery Show for first time

RICO Europe excited to exhibit at Midlands Machinery Show for first time 

RICO Europe is looking forward to exhibiting at the Midlands Machinery Show for the very first time this year. 

The global suppliers of filters and lubricants have booked to exhibit at three shows this year, saving the best until last with the Midlands Machinery Show taking place on 19 November. 

“We provide filters, service kits, oil, any type of lubricant, for all machinery, so the show is a great place for us to get our name out there,” says Rajan Badhan, Digital Marketing Manager at RICO Europe. 

“We have an online fleet management tool we’re looking forward to showcasing.” 

Helping farmers streamline their operations is a huge motivation for RICO Europe, who pride themselves on providing everything in one place. 

“We supply all the filters that fit into a tractor – not just for the engine, but also the cabin and hydraulic system too,” Rajan says.  

“At the moment a farmer might use multiple suppliers for their filters and lubricants. We can do everything. We’ve got a great ecommerce website where you can pop the make and model of your tractor in and it will tell you what filters will fit your machine, and the same for oil, antifreeze, gear oil, hydraulic oil – whatever you need.” 

Speedy service is also a priority for the global supplier. 

“We have a lot of stock in the UK and we deliver the next day – if a tractor goes down, you need that tractor back on the farm as it’s got a job to do – downtime costs money,” Rajan explains. “With large stock levels, we can deliver what you need the next day so you won’t be waiting days or even weeks for a filter to arrive.” 

As well as telling attendees all about the business and what it can offer, RICO Europe’s stand will also feature freebies and an exciting giveaway for those who stop by. 

“We hope visitors to the Midlands Machinery Show will remember our name – RICO Europe – and think of filters and lubricants whenever they hear it and remember that they can get everything from us.” 

Midlands Machinery Show 2025 is taking place on Wednesday 19th November at Newark Showground. Book free visitor tickets here: https://midlandsmachineryshow.ticketsrv.co.uk/tickets/visitor