Putting a focus on technology

Putting a focus on technology

Located just next door to the home of the Midlands Machinery Show – the Newark Showground – John Deere dealership Farol focuses on every aspect of agriculture, from tractors and combines to sprayers and drills.

But for 2024, the business will be bringing a focus on technology to this year’s November event.

“Technology is wrapped up in every part of a John Deere product and every part of what Farol does as a business,” said Tom Hinchley, Technology Consultant at the Newark depot. “Whether it be in a tractor, a sprayer or a combine, technology is always involved – we are always working with more than just metal.”

The ability for self-steering machines and remote yield monitoring might spring to mind in conversations about technology, but Tom says machinery manufacturers are shifting the dial to push efficiency, convenience and profitability to their limits.

One example he is keen to show this winter is DataSync.

“Having DataSync operating within Operations Center means that every operation is completely wireless – any data that one tractor collects is sent instantly across the fleet, negating the use of memory sticks or manual remapping with each machine,” said Tom.

In practice, this means a drill can be the first machine into a field to set a boundary while sowing the field, then instantly share that map and guidance lines across the whole fleet, benefiting any machine that enters the field across the entire growing season.

“The technology that John Deere offers doesn’t just improve operation efficiency in field, but also reduces downtime and output and improves your entire operation as a whole.”

Farol will be using this year’s Midlands Machinery Show to get the message across about the benefits of its latest technology to farmers.

“It’s a fantastic show in the local area which is growing in popularity and reputation, and it’s a really great way for us to spend time with our customers in a slightly different environment to being on the farm or in the depot,” Tom said.

“We really welcome people to come on over and have look at what John Deere can offer them.”

Show entry and parking is free, but visitors should pre-register at midlandsmachineryshow.com.