One-day format to take Midlands Machinery Show into the future

One-day format to take Midlands Machinery Show into the future  

The Midlands Machinery Show will adopt a new one-day format from 2025 as it continues to improve its offering to visitors and exhibitors alike, the Newark and Nottinghamshire Agricultural Society (NNAS) has announced.  

After a decade of success as a two-day event at the Newark Showground each November, the NNAS has consulted exhibitors and examined feedback from show-goers to ensure it continues to deliver what attendees want.  

Events and Development Manager, Elizabeth Halsall, said: “The agricultural industry has changed significantly over the years and it’s important that we remain in-tune with what people want from a well-established, regional show.  

“We recognise that visitors have less time to be away from their businesses, and that exhibitors want to make show attendance as efficient as possible. This new one-day format will help in both those regards.”  

Gavin Pell, Managing Director at Chandlers Farm Equipment, agrees.  

He said: "The show has enjoyed huge success in its original format which was set out ten years ago. We have to acknowledge that the industry has changed and it's right for the agricultural society to review how the event runs.  

“We feel a one-day show will be really positive, meaning it is more cost-effective for us to attend, visitor footfall will be concentrated to one day, and there will be less time away from the farm for those who want to attend."  

Nigel Bottom, Managing Director at Witham Group, has also been attending the show as an exhibitor since it started.  

"After 10 years of continued support for the Midlands Machinery Show as a two-day event, we are supportive of the move to a more condensed, one-day format, to exhibit our products at a very successful regional machinery show,” he said.  

The show organising committee says it is excited about the potential of bringing two days’ footfall into a single day. 

“This should create an even greater buzz for our valued exhibitors,” Elizabeth said.  

“We believe this positive move will further enhance what is already a hugely valued and well-supported regional show.”  

Glen Bellamy, Director at Fentons of Bourne, added: "We all know how time pressured farmers and their staff are, and the same goes for the exhibitors who attend the Midlands Machinery Show. So we are supportive of the move to a one-day event and we will continue to attend the show as we have for the past decade."  

The NNAS is pleased to announce that the 2025 Midlands Machinery Show will take place on Wednesday 19 November at Newark Showground.