Exhibitor bookings for this year’s Midlands Machinery Show are flying, with 60% of space already booked. This demonstrates the keenness of exhibitors to get their machines in front of farmers at a time of year when they are less busy on the farm and on the lookout for new equipment.
The event is well located for easy access, just off the A1, says Thomas Sands, director at Sands Machinery. “It’s very easy for us and our customers to get to; we have a large customer base in that area.
The event, which will be held from 8-9 November at Newark Showground, offers farmers and contractors the opportunity to view the latest kit, from new tractors to robots, precision sprayers to drills, and ever more refined low disturbance cultivators.
“We’ve had a great start to bookings, with exhibitors maintaining the momentum they gained at last year’s Midlands Machinery event,” says show organiser Elizabeth Halsall. “Last year’s show saw over 230 exhibitors and we are well on the way to that some seven months before the show, which attracted over 6,200 visitors last year.”
“In terms of value for money, it’s one of our most rewarding shows,” he adds. “We’ve been exhibiting since day one, in the same location.”
Kevin Kirby, who deals in second hand combine harvesters, says the Show comes at the perfect time of year. “Farmers have the time to visit and make decisions on purchases for the following year, with a wide range of exhibitors on show.
“With free entry and parking, we cannot compliment the show team enough for their support and organisation prior to and during the show.”
Richard Western is one of the leading trailer and spreader manufacturers in the UK, and the company’s Amy Taylor says the firm always has a good show, which is why it’s booked again.
“The visitors are always relevant – they’re our target market. It’s well organised; the organisers make it very easy for us and we get good enquiries which can turn into sales.”
Thirty-two per cent of visitors ordered a new product within three weeks of the show last year, as a direct result of attending.