Chandlers looks forward to ‘perfectly-timed’ show

Chandlers looks forward to ‘perfectly-timed’ show

After a turbulent few months, some farmers may have postponed big purchases until October’s budget is unveiled in the hope that it will afford some much-needed clarity.

That’s the feedback that Chandlers Farm Equipment has received from some of its customers, which is why the team is excited for the Midland’s Machinery Show, which is taking place three weeks after the government has set out its financial plans.

“We’ve had a few people say they’re going to hold off on big purchases until after we hear from the Chancellor,” says Rob Immink, Director of Sales FV at Chandlers Farm Equipment.  

“They want that clarity – most will probably end up making those purchases anyway because they’ve identified a need for them, but they want to make the final decision when there aren’t as many unknowns.  

“By the time the Midlands Machinery Show takes place three weeks after the budget, everyone will know where they stand and will have an expectation of what the future will look like. That will install a bit more confidence in the sector.”

Challenges in the agricultural sector and the wider cost of living crisis have meant that many farmers have already altered their priorities when it comes to purchasing farm equipment.

“People are looking for fuel efficiency,” Rob says. “That’s why we sell so many Fendts, because if there is one thing Fendts are, it’s fuel efficient.

“People aren’t necessarily looking for a cheaper investment – the vast majority of customers are looking for better quality machinery that they can keep for five to six years, rather than three.”

Chandlers is one of the largest AGCO dealers in the UK and represents a number of agricultural manufacturers including Fendt, Massey Ferguson and Valtra, along with a full range of complementary machinery from other leading manufacturers. 

Rob says that visitors to the Chandlers stand at the Midlands Machinery Show can expect to find a variety of kit on show.

“We like the Midlands Machinery Show because it’s in a great location for us – it covers 50% of our 16 depots so we will see clients from seven or eight of those. It’s local to our head office and the time of year is perfect as it’s quieter for most farmers.

“It can be raining or cold in November – but nowadays it can be like that in July too! You can’t guarantee the weather any day or month now – but we can guarantee there will always be a warm cup of tea or coffee waiting for customers on our stand.”

As the Midland’s Machinery Show prepares for its tenth event, Chandlers is looking forward to celebrating a special anniversary of its own next year.

“Chandlers will mark 90 years of serving the farming community in 2025 and we’re looking forward to celebrating with all our customers as we mark our history and look forward to the next chapter in our story,” Rob says.