Build quality and customer relations key to British sprayer brand

Build quality and customer relations key to British sprayer brand

Sands Agricultural Machinery (SAM) is one of the UK’s leading sprayer manufacturers and the company prides itself on being fully British made from start to finish – something that will be demonstrated at this year’s Midlands Machinery Show.

The entire process of building the sprayers, including the Infinity 6000 range with 36-metre boom, is done in-house.

“We start off from scratch in a design office with our own designers, drawings and specifications,” says Karl Rust, Head of Sales and Demonstrations at SAM. “The steel we use comes in as a raw material so we’re completing every step of the construction – from cutting and welding to shot blasting and painting, we assemble the machine in its entirety on site.

“As we’ve developed our machines, we have tried to take advice from farmers, and what they want to see more of is technology.”

SAM offers a wide range of technology on its sprayers including Auto-Section, Individual Nozzle Control, Pulse-Width Modulation, and Auto-Line Select, all of which is available to see on the Infinity, which will be exhibited at the Midlands Machinery Show.

SAM says customer relations is just as the technology on its machines, with users able to get in touch with the manufacturer 24/7 whether it be for parts, servicing, or general queries.

Karl says the Midlands Machinery Show allows SAM to meet existing customers and prospective buyers face to face to build on that relationship.

“We’ve been attending the Midlands Machinery Show since its inception 10 years ago, and what we really like is that it gives us that opportunity to speak to our valued customers, about not just the machines on show but also the problems they are looking for solutions to,” says Karl.

The Midlands Machinery Show will be held on 20 and 21 November at Newark Showground, Nottinghamshire. Entry and parking is free of charge but visitors should pre-register at midlandsmachineryshow.com.